Q in a Q

You can chain multiple Qs together so they flow seamlessly into each other. Your audience experiences one continuous journey, but behind the scenes each Q can have its own design, settings, and content type.

When to use this

  • Multi-stage campaigns - Start with a quiz, then redirect to a personality test, then to a lead form - each with different designs
  • Progressive profiling - Collect different information at each stage without overwhelming your audience with one long form
  • Mixed content types - Combine a poll with a quiz and a story in one seamless experience
  • A/B testing flows - Use branching logic in Q A to redirect different audience segments to different Q B variants
  • Gated content - Show a teaser quiz, collect an email, then redirect to the full experience

How it works

The technique uses the Redirect to URL result block. Instead of showing a result page, Q A redirects your audience to Q B's landing page URL. The transition is seamless.

Setup

  1. Create your first Q (Q A).
  2. For the results, add a Redirect to URL block instead of a result page.
  3. Create your second Q (Q B).
  4. Publish Q B and copy its landing page URL.
  5. Paste Q B's URL into Q A's redirect URL field.
  6. Publish Q A.
  7. Repeat steps 3 to 6 for as many Qs as you want to chain together.

Reporting, leads, and data passing

Each Q in the chain operates independently:

  • Separate analytics - Every Q has its own Analyze tab with views, starts, completions, and audience data. This lets you see exactly where in the chain your audience drops off.
  • Separate lead collection - Leads are collected per Q. Set up lead integrations on each Q individually.
  • Pass data between Qs - Use the data layer to pass information (e.g. name, score, answers) from one Q to the next via URL parameters. This way Q B can greet your audience by name or adjust content based on their Q A results.

Tips

  • Each Q in the chain can have a completely different design, palette, and settings
  • You can use branching logic in Q A to redirect your audience to different follow-up Qs based on their score or answers
  • Test the full chain before publishing to make sure the redirects work smoothly
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