Send leads to ActiveCampaign

Send personalized follow-up messages via ActiveCampaign that are both relevant and specific to each user based on their Q results.

Connect ActiveCampaign to Qzzr

1. Create a Q.
2. Add a lead generation form by clicking on ADD A FORM (LEAD) BLOCK and selecting the form you want.
   You must include a name and email form for the connection to work.
3. Create custom fields in ActiveCampaign such as 'Overall quiz result' (e.g. "You're a collaborative manager"), 'Quiz score' (e.g. 6 points), and 'Answers to each question'.
4. Go to the PUBLISH step and click on Save and connect data.
5. Click on ADD next to ActiveCampaign.
6. In the pop-up that appears, enter the API URL and API Key, both of which you can find in ActiveCampaign under Settings --> Developer --> API access, and then click on CONTINUE.
7. Select the information you want for each ActiveCampaign field under Q data (e.g. Answer) and your lead form (name, email, etc.).
   As you map the different variables to your ActiveCampaign lead fields, a wand icon appears next to some fields. These are dynamic, not standard fixed fields, and each Q taker's data will depend on their Q results. For example, in a personality test, 'Winning Personality Title' would be the user's top personality result, such as 'You're a collaborator!'.
8. Click on SYNC.
9. In ActiveCampaign, select a list and tag users under Tags (optional).
   You can also choose to add tags to all your leads. Add a ‘Qzzr quiz leads’ tag to help you keep track inside ActiveCampaign.
10. Test your ActiveCampaign/Qzzr connection before sharing with your audience.
    • Publish and take your quiz and fill in your lead form using a completely new email address (ActiveCampaign won’t add a previously used email).
    • Click on the double opt-in link in your email.
    • Check the lead appears and all custom fields and tags are working properly.

Next steps in ActiveCampaign

Now you can also set up automated replies in ActiveCampaign.