Customer Satisfaction Survey Template

Customer Satisfaction Survey Template by Qzzr Quiz and Survey Maker

Customer Satisfaction Survey

Find out what customers really think. Six questions. Under two minutes.

TL;DR : Most customer satisfaction surveys feel like homework. This Customer Satisfaction Survey Template feels like a conversation. The Customer Satisfaction Survey is a free Qzzr template built for businesses that want useful feedback without sending customers a wall of questions. Eight quick questions cover overall satisfaction, product or service quality, support, expectations, and what you could do better.

What’s inside the customer satisfaction survey template

This Customer Satisfaction Survey Template uses a mix of multi-select, star rating, open text, NPS, an interactive agreement slider, and optional contact details. The questions are designed to capture both the overall score and the reasons behind it, without making customers fill out a long feedback form.

The 6 customer satisfaction survey questions inside this template

1. Which parts of your experience did you find most valuable?

Customers can select everything that applies:

Clarity of communication / Quality of the product or service / Responsiveness / Personalized support / Ease of use / Other

This helps you see which parts of the customer experience are creating the most value.

2. How would you rate us overall?

0 to 10 stars

A quick overall rating gives you a simple measure of customer satisfaction that you can track over time.

3. What influenced your rating the most?

Open text field

The rating tells you how customers feel. This question helps you understand why. Customers can explain what worked, what didn’t, or what stood out in their experience.

4. How likely are you to recommend us to a friend or colleague?

0 to 10, labeled from “I will not recommend” to “I will definitely recommend”

Use this NPS-style question to understand whether customers would put their reputation behind your product or service.

5. I felt supported throughout my experience with us

Agreement slider with a live emoji reaction

A more interactive way to measure how supported customers felt, from start to finish. The live reaction also makes the survey feel less like a traditional form.

6. Tell us who you are

Name and email, with the option to skip.

Make contact details optional if you want more candid feedback, or use them to follow up with customers who have something useful to share.

What you’ll learn from the answers

What customers value most

Find out whether customers care most about communication, product quality, responsiveness, personalized support, ease of use, or something else.

How customers rate the overall experience

The 0 to 10 rating gives you a simple satisfaction benchmark that you can monitor as your product or service changes.

What’s behind the score

A rating without context only tells you part of the story. The open-text question gives customers a chance to explain exactly what influenced their rating.

Whether customers would recommend you

The NPS-style question shows how likely customers are to recommend your business, giving you another useful signal alongside overall satisfaction.

How supported customers feel

The agreement slider focuses specifically on support throughout the experience, helping you spot gaps that a general satisfaction score might miss.

Who wants a follow-up

Optional name and email capture lets you connect feedback to a real customer when they choose to share their details, so you can follow up on praise, problems, or suggestions.

Why a survey, not a feedback form

A blank feedback box puts the work on the customer. You get a few “Everything was great” responses, a few complaints, and a lot of empty boxes.

A customer satisfaction survey gives people something specific to react to, while still leaving room for the feedback you did not think to ask for.

This Customer Satisfaction Survey Template does three things a generic feedback form can’t:

It’s fast

Eight questions, mostly quick ratings and multiple choice, so customers can finish without feeling like they have started another task.

It’s useful

You get structured answers you can compare over time, plus open feedback that explains what is behind the score.

It’s actionable

Find the weak spots, spot unhappy customers, and see what customers value most before you decide what to fix next.

When to use Customer Satisfaction Survey Template

Use it when:

You have enough customers to spot patterns

Use the survey when you can learn from patterns in feedback, not just individual opinions.

You want a quick customer check-in

Send it post-purchase, post-project, post-support, or post-onboarding.

You want structured satisfaction data

Combine comparable ratings with open-ended customer feedback.

Skip it if:

You need a long research interview

Use a deeper qualitative survey when detailed interviews are the goal.

You’re diagnosing one specific product problem

A focused research survey may be better when you need much deeper answers about one issue.

You don’t have a follow-up plan

The goal is to collect feedback you can actually use.

Who this template is built for

SaaS and software businesses

Find out where customers get stuck, whether onboarding is working, and which parts of the product need attention before dissatisfaction turns into churn.

E-commerce and DTC brands

Ask about the buying experience, product quality, delivery, support, and whether customers would purchase from you again.

Agencies and service businesses

Send a short survey after a project or engagement to understand satisfaction, communication, delivery, and what clients want more of next time.

How the survey works

Customer takes the survey. Eight questions cover satisfaction, quality, support, expectations, and the overall experience. Most answers take a tap or click, with one open-text question for anything you missed.

Qzzr records every answer. There is no scoring or complicated setup required. You get the individual responses so you can see what each customer said.

You see the patterns. Filter and review answers to spot common complaints, strong areas, and changes in satisfaction over time.

They share their details at the end. Add a short lead form if you want the response attached to a name and email, or keep the survey anonymous if that makes more sense for your audience.

You follow up. Thank customers, respond to problems, and use what you learn to improve the experience.

Create fully customizable surveys

Create branded surveys for free

Swap in your logo, colors, and design. Make it look like it was built for your business.

Ask questions your way

Add, remove, or reword any question to fit your customer experience. Or start from a topic or URL with Qzzr’s AI quiz builder and edit from there.

Personalised results page that convert

Add a personal thank-you message or a next-step recommendation once someone finishes. Redirect to a booking link, a support resource, a review page, or another survey, whatever fits your feedback flow best.

Smart logic that guides the right path

Add branching logic if different customers should see different follow-up questions based on their responses. Ask deeper questions only when they are relevant.

Share or embed your survey anywhere

Qzzr surveys are mobile-ready. Add yours to your website, customer portal, blog, landing pages, emails, or social posts in seconds.

Clear analytics that show what’s working

Track completions, drop-offs, answers, conversions, and social sharing. Get demographic data across regions and devices.

You ask. We answer

What is a customer satisfaction survey?

A customer satisfaction survey is a questionnaire that measures how customers feel about your product, service, purchase, or overall experience. It can combine CSAT-style ratings, an NPS question, and open-ended feedback to show both what customers think and why.

What questions should a customer satisfaction survey include?

Start with overall satisfaction, product or service quality, ease of getting started, support, expectations, and likelihood to recommend. Add at least one open-ended question so customers can tell you what you did not think to ask.

How do you measure customer satisfaction?

You can use a CSAT question that asks customers to rate their satisfaction, an NPS question that asks how likely they are to recommend you, or a combination of both. The important part is tracking the same questions consistently so you can spot changes over time.

Is a customer satisfaction survey the same as an NPS survey?

No. NPS is one specific measurement based on a 0 to 10 recommendation question. A customer satisfaction survey can include NPS, but it can also measure product quality, support, expectations, ease of use, and other parts of the customer experience.

How many questions should a customer satisfaction survey have?

There is no magic number, but shorter is usually easier to complete. This template uses eight questions so you can cover the main satisfaction signals without turning the survey into a research project.

Can I customize this customer satisfaction survey template?

Yes. Add, remove, or rewrite questions, change the answer options, apply your branding, and add your own thank-you message or next step. You can start with this template and adapt it to the exact experience you want to measure.

Can I use this survey after customer support?

Yes. A short survey after a support interaction can help you measure how customers felt about the help they received. Keep the questions focused on the interaction rather than asking them to rate your entire business.

Is Qzzr really free?

Yes. Unlimited quizzes, unlimited questions, all features unlocked. No credit card needed.

Do you have integrations?

Yes. Connect your CRM, email platform, or marketing stack. Google Analytics and Meta Pixel are supported too. All included on the free plan.

What’s included in the free plan

Build unlimited quizzes and surveys, with unlimited questions and all features unlocked. There are no feature gates and no credit card required to get started.

Qzzr by the numbers

300 free completions

Start without paying.

30+ interactive formats

Build surveys, quizzes, polls, assessments, and more.

Flat Pricing – $9/month

When you need more than the free completion allowance.

Compare Qzzr with other quiz and survey tools

FeatureQzzrTypical form builder
Interactive quiz and survey formatsYesLimited
Unlimited questionsYesDepends on plan
Free planYesOften limited
Lead captureYesYes
Branching logicYesDepends on plan
Custom brandingYesDepends on plan
Mobile-readyYesYes
AnalyticsYesYes
AI quiz builderYesDepends on tool

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