Product Recommendation Quiz
Help your audience find the right product. In under 2 minutes.
TL;DR
Most product pages make people compare specs. This one asks a few questions and hands them the answer.
The Product Recommendation Quiz is a free Qzzr template built for marketers, coaches, and consultants selling more than one product, plan, or package. Seven quick questions. One personalized pick. Zero guesswork.
What’s inside the product recommendation quiz template
The 7 questions inside this template
Every question is multiple choice. No typing. Edit, reorder, or replace any of them. Shown here with the built-in example, “What car should you buy?”, swap it for your own product line.
1. What’s most important to you?
Speed and performance / Safety and reliability / Comfort and luxury / Fuel efficiency and practicality
2. What’s your budget range?
Under $20K / $20K to $40K / $40K to $60K / $60K and up
3. How will you mainly use it?
Daily commuting / Family trips / Weekend adventures / Work and hauling
4. What’s your experience level?
First-time buyer / I’ve owned a few / I know exactly what I want / I’m still learning the basics
5. Which feature can’t you live without?
Advanced tech and screens / Cargo and storage space / Handling and horsepower / Low running costs
6. How soon are you looking to buy?
This week / This month / In the next few months / Just browsing for now
7. What’s your name, so we can personalize your result?
Open text field, first name only
The 4 results
Each result maps to a product, plan, or package. Rewrite the names and descriptions to match your own lineup.
The Performance Seeker
Speed, handling, and power lead every decision. Recommend your top-tier or high-performance option here.
The Practical Buyer
Reliability and value come first. Recommend your best all-rounder or most popular mid-tier option.
The Premium Shopper
Comfort and features matter more than price. Recommend your flagship or fully-loaded option.
The Budget-Conscious
Cost efficiency drives the decision. Recommend your entry-level or best-value option.
Why a quiz, not a comparison page
Nobody wants to read a spec sheet before they’ve decided what they actually need.
Comparison pages assume the visitor already knows what matters to them. Most don’t. They know their budget, their must-haves, and their deal-breakers, but turning that into “which one do I pick” is the part they get stuck on.
This template does three things a comparison table can’t:
It asks first, recommends second
No visitor has to self-diagnose which column applies to them.
It personalizes the pitch
Two people can land on the same product for two different reasons, and the result copy can speak to both.
It captures the lead before they leave
A comparison page is a dead end if they don’t convert. A quiz result is a name and email you can follow up with.
Who this template is built for
Marketers
Turn “which plan is right for me” into a guided decision instead of a pricing table nobody reads past row two.
Coaches and consultants
Recommend the right program, tier, or package based on where someone actually is, not a generic “book a call” button.
Course creators
Point new visitors to the right course or bundle for their skill level, instead of one homepage trying to sell everyone at once.
How the quiz works
Visitor takes the quiz. Seven multiple-choice questions about priorities, budget, and must-haves. No typing required beyond their name.
Qzzr scores their answers. Each answer maps to one of four results, weighted automatically.
They land on a personalized recommendation. The Performance Seeker, Practical Buyer, Premium Shopper, or Budget-Conscious, each pointing to a specific product or plan.
They share their details to save their result. An optional lead form with a terms and conditions checkbox captures name and email before the result unlocks.
You follow up. Every lead arrives segmented by which product they matched with, ready for your email sequence or sales follow-up.
Customize it your way
Create branded quizzes for free
Swap in your logo, colors, and design. Make it match your storefront or landing page.
Ask questions your way
Add, remove, or reword any question to fit what you actually sell. Or start from a topic or URL with Qzzr’s AI quiz builder and edit from there.
Personalised results page that convert
Rewrite each result to point at your own product, plan, or package. Add a product photo or short demo video so the recommendation feels specific, not generic. Redirect to a URL, recommend another quiz, or point to a piece of content, whatever closes the loop best.
Smart logic that guides the right path
Add branching logic so budget-conscious shoppers skip the premium-only questions entirely. Filter out window shoppers or segment serious buyers as they answer.
Share or embed your quiz anywhere
Qzzr quizzes are mobile-ready. Add yours to your product pages, homepage, email campaigns, or social posts in seconds.
Clear analytics that show what’s working
Track completions, drop-offs, which product each answer path leads to, and conversions. Get demographic data across regions and devices.
Frequently asked questions
What is a product recommendation quiz?
A product recommendation quiz asks a shopper a few questions about their priorities, budget, and needs, then matches them to the product, plan, or package that fits best. It replaces a spec sheet or comparison table with a guided decision.
What kind of businesses use product recommendation quizzes?
Anyone selling more than one version of something. E-commerce brands with multiple product lines, agencies with tiered service packages, course creators with different skill-level offerings, and consultants with multiple program options all use this format.
How many questions should a product recommendation quiz have?
This template ships with 7. That’s usually enough to segment shoppers accurately without the drop-off that comes past 8 to 10 questions. Add more only if each one meaningfully changes the recommendation.
Can I recommend more than 4 products?
Yes. Four results is the template default, but you can add as many results as you have products. More results usually need more questions to route people accurately.
Does this replace my product comparison page?
Not necessarily. Many businesses run both, the quiz for visitors who want guidance, the comparison table for visitors who already know what they’re comparing. The quiz tends to convert the undecided majority.
Is a product recommendation quiz the same as a quiz funnel?
Essentially, yes. “Quiz funnel” is the broader marketing term for using a quiz to guide someone toward a purchase or signup. A product recommendation quiz is one specific application of that, matching a visitor to the right product instead of just capturing a lead.
Can I use this for a Shopify or e-commerce store?
Yes. Embed the quiz on your product or collection pages, and route each result to the matching product URL. It works the same way for Shopify, WooCommerce, or any other storefront, since it’s just a link or embed code either way.
Do you have integrations?
Yes. Connect your CRM, email platform, or e-commerce stack. Google Analytics and Meta Pixel are supported too. All included on the free plan.
Ready to help your audience find the right pick?
Use this template so visitors stop comparing and start deciding.