TL;DR We tested 8 quiz maker websites – Qzzr, Typeform, Interact, Mentimeter, ProProfs, Quiz-Maker.com, Jotform and Quizizz (now Wayground) – across five criteria: lead capture, personalization, ease of use, free plan reality and value for money. Qzzr is the only platform that gives coaches, educators, course creators, consultants and marketers unlimited quizzes and every feature on the free plan: 300 completions, no credit card. Typeform gives you 10 responses a month free. Interact’s free plan allows 2 quizzes and 100 completions a month. Mentimeter is built for live presentations, not lead gen. ProProfs caps results at 10 quiz takers on the free plan. Jotform is a form builder that moonlights as a quiz tool. Quiz-Maker.com has no lead capture. Quizizz is a classroom game engine. If you want to generate leads and personalize content delivery on a small-business budget, Qzzr is the clear choice.
Why a quiz beats a form every time
Forms take. Quizzes give. Every quiz completion returns a result that feels tailored to the person who took it. That result page is where your CTA lives, your offer lands and your conversion happens. Forms dump everyone on the same thank-you page. Quizzes send each person somewhere different – because they answered differently.
The data backs this up. According to the Riddle 2025 Quiz Marketing Report, 73.4% of people who start a quiz finish it, quiz sessions last 58% longer than other content formats, and quiz-based ads cut the cost per lead by 37% compared with pop-ups.
That’s not a feature difference. It’s a category difference. When you’re choosing a quiz maker website, you’re choosing between generic and personalized.
What we tested and how
We signed up for a free account on every platform on this list and built a lead generation personality quiz on each one. We tested lead capture setup, outcome-based logic, result page customization, embedding and CRM integration, and noted what required payment. Prices below are taken from each vendor’s pricing page in September 2026 (USD).
The five criteria we scored each platform on:
- Lead capture capability on the free plan
- Outcome and personalization logic
- Ease of use for non-developers
- Free plan reality (not marketing, actual limits)
- Value for money on the paid plan
Free plan comparison
| Feature | Qzzr | Typeform | Interact | Jotform | Mentimeter | ProProfs | Quiz-Maker.com | Quizizz |
|---|---|---|---|---|---|---|---|---|
| Free plan (permanent) | Yes – 300 completions, unlimited quizzes | Yes – 10 responses/month | Yes – 2 quizzes, 100 completions/month | Yes – 5 forms, 100 submissions/month | Yes – 50 participants/month | Yes – 10 results shown | No – free trial only | Yes – 20 activities, 100 students |
| Lead capture on free plan | Yes | Yes | Yes | Limited | No | No | No | No |
| Outcome/personality logic | Yes | Limited | Yes | No | No | Limited | No | No |
| Branching and logic | Yes | Paid only | 3 logic types free | Limited | No | Paid only | Limited | No |
| AI quiz builder | Yes – topic or URL | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Build quizzes from ChatGPT/Claude (MCP) | Coming soon | No | No | No | No | No | No | No |
| Built for lead gen | Yes | Partially | Yes | No | No | No | No | No |
| No credit card to start | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Paid plan comparison
| Feature | Qzzr | Typeform | Interact | Jotform | Mentimeter | ProProfs | Quiz-Maker.com | Quizizz |
|---|---|---|---|---|---|---|---|---|
| Starting paid price | $9/month (monthly billing) | $39/month | $27/month (annual billing) | $39/month ($34/month billed annually) | $14 per presenter/month (annual billing only) | $19.99/month (annual billing) | $40/month ($33/month billed annually) | Individual plan from about $18/month (annual billing); school and district plans on request |
| Limit on starting paid plan | 1,000 completions/month | 100 responses/month | 500 leads/month, 5 quizzes | 1,000 submissions/month | – | 100 quiz takers | – | 100 students |
| Custom result pages | Yes | Limited | Yes | No | No | Limited | No | No |
| Embed on website | Yes | Yes | Yes | Yes | Limited | Yes | Yes | Limited |
| Remove the tool’s branding | Not possible – add your own logo and footer | From $79/month | From $53/month (annual) | Any paid plan | Higher plans | Paid | Paid | Not stated |
Prices and free-plan limits last verified: October 2026, against each tool’s public pricing page and the independent reviews at quiz-maker-review.com.
1. Qzzr – Built for exactly this
Free plan: 300 completions. Unlimited quizzes. All features. No credit card.
Every tool on this list can make a quiz. Qzzr is the only one where lead generation and personalization aren’t add-ons – they’re the foundation. The Qzzr free quiz maker gives you 300 completions with every feature unlocked: lead capture, your own logo, 30+ formats, outcome logic, branching, custom result pages, integrations and embed options. No feature walls. No trial countdown. More than 20,000 creators use it.
For coaches
Qzzr is built for the “What type of [X] are you?” quiz that coaches use to qualify leads and segment their audience before a discovery call. Build a personality quiz that ends with a result page tailored to each type – one page for “The Ready-to-Scale,” another for “The Stuck in the Weeds.” Each result page has its own headline, copy, image and CTA. The quiz does the qualifying before you even speak to them.
For educators and course creators
A “Where should you start?” quiz helps prospective students find the right course before they’ve even browsed the catalogue. It captures emails, segments by learning goal and shows each learner their recommended path. Teachers can find more ideas in our free quiz maker guide for teachers.
For marketers
Qzzr quizzes and mini-games like crosswords, Sudoku and Wheel of Fortune are campaign-ready. Embed them on a landing page, share them on social or run them as a lead magnet. Leads go straight to Mailchimp, ActiveCampaign, AWeber, Brevo or Google Sheets – or to any CRM via webhook with Zapier or n8n. Every result segment can trigger a different email sequence, and Qzzr can send automated result emails to each quiz taker.
The AI quiz maker – and quizzes built from ChatGPT or Claude
Qzzr’s AI quiz builder generates a complete quiz from a topic or URL – questions, answer choices, personality types and the result copy for each type. An MCP connector is coming soon: it will let you connect Qzzr to Claude, ChatGPT or another AI assistant and create, edit and publish quizzes just by chatting.
What makes Qzzr the standout:
- 30+ formats including personality quizzes, assessments, scored tests, polls, predictors and minigames – plus a full form builder
- Unlimited quizzes and lead capture on the free plan
- Branching logic, outcome scoring and custom result pages on the free plan
- Native integrations with Mailchimp, ActiveCampaign, AWeber, Brevo and Google Sheets, plus a webhook for Zapier and n8n
- MCP connector for Claude, ChatGPT and other AI assistants (coming soon)
- Templates, GDPR-compliant consent options and embed anywhere
Pricing: Free for 300 completions (all features). $9/month for 1,000 completions. +$5 per extra 1,000 anytime. Billed monthly.
Not ideal for: teams that need to remove the Qzzr branding completely (you can add your own logo and footer, but the Qzzr badge stays) or want automatic PDF reports. See when Qzzr isn’t the right fit.
2. Typeform – Looks great. 10 responses a month. Yes, really.
Free plan: Unlimited forms. 10 responses per month total.
Typeform is beautiful. The one-question-at-a-time conversational format is pleasant to take. But 10 responses per month free – across all your forms combined – makes it unusable for a real lead gen quiz.
Branching logic is paid. Removing Typeform branding is the $79/month plan. The Basic plan costs $39/month for 100 responses – and a quiz completion without an opt-in still counts as a response.
- ✅ Beautiful interface and strong integrations (HubSpot, Salesforce, Mailchimp, Zapier)
- ❌ 10 responses/month on the free plan
- ❌ Branching logic paid-only, branding removal $79/month
The honest verdict: Beautiful, but 10 responses/month free makes it unusable for real campaigns. Qzzr gives you 300 for $0.
3. Interact – Capable tool. Small free plan.
Free plan: 2 quizzes, 100 completions per month, Interact branding.
Interact is a capable quiz funnel tool built specifically for lead gen. The outcome logic is solid, the result pages are customizable and the email integrations are deep.
The free plan is limited to 2 quizzes and 100 completions per month. The Lite plan costs $27/month billed annually for 5 quizzes and 500 leads; white-labeling starts with the Growth plan at $53/month billed annually.
- ✅ CRM integrations – Mailchimp, ConvertKit, HubSpot, ActiveCampaign
- ✅ Established platform with a proven lead gen track record
- ❌ 2 free quizzes, 5 on Lite
- ❌ Paid plans priced for annual billing
The honest verdict: Capable quiz funnel tool. Fine if 2 quizzes are enough or you can commit to an annual plan; limiting if you want to test many quiz ideas.
4. Mentimeter – Live engagement tool, wrong category for lead gen
Free plan: 50 participants per month. For live presentations.
Mentimeter is excellent at turning presentations into live, interactive experiences – polls, word clouds, Q&A, live quizzes during a webinar or class.
It’s not built as a standalone quiz maker. There’s no lead capture form and no outcome-based logic, and you can’t run an evergreen quiz on your website as a lead funnel. Paid plans are sold as annual subscriptions only.
- ✅ Live audience engagement and PowerPoint/Teams integration
- ❌ No lead capture or outcome-based personalization
- ❌ Annual billing only
The honest verdict: Excellent for live presentations, wrong tool for lead generation from your website.
5. ProProfs – Solid assessments. Capped at 10 on the free plan.
Free plan: Unlimited quizzes. 10 quiz takers total.
ProProfs Quiz Maker is built for assessments, training and education – scored tests, knowledge checks, certifications and compliance training, with a large question bank and anti-cheat features.
The free plan shows results for 10 quiz takers total. Branding control, CRM integration and branching logic are paid. Essentials starts at $19.99/month for 100 active quiz takers; Business at $39.99/month adds CRM integration and branding.
- ✅ Strong for assessments, tests and certifications
- ❌ Results capped at 10 quiz takers on the free plan
- ❌ Per-quiz-taker pricing scales steeply
The honest verdict: Strong for structured assessments and corporate training. Not designed for lead gen or marketing.
6. Quiz-Maker.com – Low friction, fewer features
Free plan: none, free trial only. Starter from $40/month ($33/month billed annually) with unlimited quizzes and submissions.
Quiz-Maker.com is one of the fastest ways to build and share a basic quiz on this list. Drop in questions, share the link, get results. For teachers who want a quick knowledge check, it works well, but there is no permanent free plan any more: after the trial, the Starter plan costs $40/month ($33/month billed annually). There is no lead capture, no email gate and no outcome-based logic.
- ✅ AI generation, certificates and timers; unlimited quizzes and submissions on every paid plan
- ❌ No lead capture or outcome logic
The honest verdict: Fast, basic quizzes, but no free plan and none of the core features for lead gen.
7. Jotform – More form than quiz
Free plan: 5 forms, 100 monthly submissions.
Jotform is a powerful form builder with a useful free submission limit and extensive integrations – Google Sheets, Airtable, Zapier, CRMs. You can build a scored quiz, show a result and capture an email address. Paid plans start at $39/month ($34/month billed annually) and remove Jotform branding.
But Jotform is fundamentally a form builder. There’s no outcome-based personality logic, and lead capture is a form field rather than a pre-result gate designed to convert on curiosity. Qzzr works the other way round: it’s a quiz maker that also includes a full form builder.
- ✅ Strong integrations and auto-grading
- ❌ No outcome-based personality quiz logic
- ❌ Jotform branding on the free plan
The honest verdict: Solid free form builder that moonlights as a quiz tool.
8. Quizizz (now Wayground) – Classroom game engine
Free plan: free for teachers, 20 activities, 100 students.
Quizizz is an excellent classroom tool. Students join with a code, answer in real time or async and compete on a leaderboard, and teachers get per-student analytics. It is not a lead generation or marketing tool: no email capture, no outcome-based logic, no result pages.
- ✅ Best classroom game engine on this list
- ❌ No lead capture or personalization
The honest verdict: Great in the classroom, wrong category for lead gen or marketing.
When Qzzr isn’t the right fit
- You need full white-labeling. You can add your own logo and footer, but the Qzzr branding can’t be removed.
- You need PDF reports sent automatically to quiz takers.
- You run live presentations – Mentimeter is built for that.
- You’re a large brand or publisher with millions of quiz plays. Look at Riddle, the enterprise quiz maker from the team behind Qzzr. Riddle lets you remove its branding on all plans.
See it before you build it
This quiz is built on Qzzr – take it to see the quiz flow, result pages and lead capture in action.
How to create a quiz on your website in 5 steps
Step 1: Pick your quiz type. Personality quizzes sort people into types. Scored quizzes grade correct answers. Recommendation quizzes match people to a product, course or offer.
Step 2: Write your questions. 6–10 questions is the sweet spot. Or let the AI quiz generator write a first draft.
Step 3: Set up your result pages. One per outcome, each with its own headline, short description and CTA.
Step 4: Add a lead capture form. Place it after the last question, before the result page. Keep it short: name and email is enough. Connect the form to your email tool, or send an automated email with the result.
Step 5: Brand it, publish it, embed it. Add your logo and colors, test the quiz end to end, then embed it on your website or share it as a link.
FAQ – Quiz maker websites for lead gen and personalization
What is the best quiz maker website for lead generation?
Qzzr is the strongest free option for lead generation. It includes unlimited quizzes, lead capture forms, outcome-based logic and custom result pages on the free plan. Interact is a capable alternative, but its free plan is limited to 2 quizzes and its paid plans start at $27 per month billed annually.
Which quiz maker website is best for coaches?
Qzzr is built for the coach use case. Build a diagnostic quiz that pre-qualifies prospects, captures their email and routes them to the right offer based on their answers – all on the free plan, with $9 per month once you pass 300 completions.
Which quiz maker website is best for educators and course creators?
For lead gen and personalization in online education, Qzzr. For live classroom games, Quizizz (now Wayground). If you want quizzes that grow your email list and route learners to the right course, choose Qzzr.
Can I embed a quiz on my website for free?
Yes. Qzzr supports embedding on the free plan. You get an embed code that adapts to any container width automatically. No coding required.
Which quiz maker website has an AI builder?
Most platforms now include some AI quiz generation. Qzzr’s AI builder generates questions, answer choices, personality types and result page copy from a topic or URL. An MCP connector for building quizzes directly from Claude or ChatGPT is coming soon.
Does Qzzr integrate with Zapier and n8n?
Yes. Qzzr has native integrations with Mailchimp, ActiveCampaign, AWeber, Brevo and Google Sheets, and a webhook that sends every lead and result as JSON. Use the webhook with Zapier or n8n to connect Qzzr to HubSpot, Slack or any CRM.
Can I remove the Qzzr branding?
No. You can add your own logo and footer to every quiz, but the Qzzr branding stays on all plans. If you need full white-labeling, Riddle lets you remove its branding on all plans.
Is there a quiz maker website that’s free forever?
Yes. Qzzr’s free plan includes unlimited quizzes and 300 total completions with all features unlocked – no time limit, no credit card. After that, the Pro plan is $9 per month for 1,000 completions.
Which quiz maker website is easiest to use?
Qzzr is the simplest to get started with. Its no-code drag-and-drop builder with AI assistance means most users can have a live quiz in under 10 minutes. Qzzr also has templates and lets you create quizzes from CSV files.
The bottom line
- Qzzr – unlimited quizzes and every feature on the free plan, 300 completions, no credit card. The clear choice for coaches, marketers, educators and course creators.
- Typeform – beautiful, but 10 responses/month free.
- Interact – capable quiz funnel tool; 2 free quizzes, annual plans from $27/month.
- Mentimeter – excellent for live presentations, wrong tool for lead gen.
- ProProfs – solid for assessments and training, capped at 10 results free.
- Quiz-Maker.com – fast basic quizzes, no free plan, no lead capture.
- Jotform – strong free form builder, not a quiz funnel tool.
- Quizizz (Wayground) – best classroom game engine, wrong category for lead gen.
- Riddle – our pick for large brands and publishers that need white-labeling and enterprise scale.
Ready to build your first lead gen quiz? Start free on Qzzr. No credit card. No features locked behind a paywall.