Conditional logic, scoring and CRM routing in a free quiz maker

Short answer: Qzzr gives you branching logic, quiz scoring and lead routing into your CRM on the free plan. No feature gating, 300 free completions, no credit card. This page explains how the three work together and how Qzzr compares with Typeform and Google Forms on exactly these criteria.

Last verified: October 2026.

1. Branching logic (logic jumps)

With logic jumps you decide which question or result page comes next based on the answer a person just gave. Skip questions that don’t apply, send different audiences down different paths, and show each person only what is relevant to them. Logic jumps are included on the free plan.

2. Scoring

Score blocks add points to every answer. Qzzr turns the total into a result page: a knowledge score for assessments, an outcome for personality and product recommendation quizzes, or a lead score you can pass on to your CRM. You define the score ranges and the result page each range leads to.

3. CRM routing

A lead form captures name, email and any custom fields you add. Qzzr then sends the lead, their answers and their score to your tools:

  • Native integrations: Mailchimp, ActiveCampaign, AWeber, Brevo and Google Sheets.
  • Webhook: every lead and result is sent as JSON, so you can route it to HubSpot, Slack or any CRM via Zapier, n8n or your own endpoint.
  • Automated emails: send quiz takers their score or result by email, also on the free plan.
  • Custom redirects: send each person to a different URL after completion, for example a product page or a booking link.

Example: a lead qualification quiz with branching, scoring and routing

A consultant runs a five-question “Is your business ready to scale?” quiz:

  1. Branching: Question 1 asks for team size. Solo founders jump to questions about workload, teams of 10+ jump to questions about processes.
  2. Scoring: every answer carries points. A total above 70 leads to the result page “Ready to scale”, 40 to 70 to “Almost there”, below 40 to “Fix the basics first”.
  3. Routing: the lead form sits before the result. High scores go to an ActiveCampaign list that triggers a call-booking sequence; lower scores get a nurture sequence with the free guide. The webhook also drops every lead into a Google Sheet for the team.

You can build this from the free lead generation quiz template or let the AI quiz generator draft the questions for you.

Automated emails: what fires and when

Qzzr has email automation built in, so you can follow up with every quiz taker without a separate email tool. It works alongside logic jumps and scoring on the free plan.

Every automated email has a trigger:

  • User has finished Q (default): sent as soon as someone completes the quiz.
  • Raffle finished (Winner): sent to the drawn winner, whether you draw manually or on a schedule.
  • Raffle finished (Losers): sent to everyone who entered but didn’t win.

What the email can contain:

  • Personalized text: subject and body with variables from your lead form, for example the person’s name.
  • Conditional emails: rules decide who gets which email, for example based on a specific answer or the result. That’s how high scorers get a booking link and everyone else gets your free guide.
  • CC, BCC and Reply-to addresses, for example to copy your sales team.
  • Your own SMTP server, so emails go out from your branded sender address.

Typical uses are a thank-you message, a summary of the result, or a coupon code. You set it up under Publish, Email automation. Step-by-step guide: Send automated emails.

Webhook payload: the exact JSON fields Qzzr sends

If your CRM isn’t one of the native integrations, use the webhook. Qzzr sends one request with a JSON body for each person who completes the lead form, including their answers and their score. Add it under Publish, Save and connect data, Webhook. Qzzr generates a signature key, so your endpoint can verify that each request really comes from Qzzr.

Example payload for the consultant quiz above (shortened, field values are illustrative):

{
  "uniqueId": "a1b2c3d4",
  "qId": "Xy7Kp2Lm",
  "confirmed": true,
  "identifier": null,
  "version": 1,
  "createdAt": "2026-10-14T09:30:00Z",
  "data": {
    "q": [
      { "title": "How big is your team?", "blockId": 101, "value": ["10 or more"] }
    ],
    "form": [
      { "title": "Email", "blockId": 120, "fieldId": 1, "customId": "email", "value": "jane@example.com" }
    ],
    "time": 74,
    "result": { "score": 82, "maxScore": 100, "blockId": 130, "title": "Ready to scale" }
  }
}
FieldTypeContains
uniqueId, qIdstringIDs of the submission and of the quiz
createdAtdatetimeWhen the lead was created
data.qarrayEvery question: title, blockId and the selected answers in value
data.formarrayEvery lead form field: title, blockId, fieldId, customId (set in the form block options) and value
data.resultobjectscore, maxScore, and the blockId and title of the result page

To route leads by score in Zapier or n8n, filter on data.result.score or on the result title, then pass the lead to HubSpot, Salesforce or any other CRM. Full reference: Send leads to a webhook.

Qzzr vs. Typeform vs. Google Forms on these three criteria

How we compared: free plans as published on each vendor’s pricing page and our own testing. Last verified: October 2026.

CriterionQzzr FreeTypeform FreeGoogle Forms
Branching logicYes, logic jumpsBasic logic; advanced branching on paid plansSection jumps only
Scoring and result pagesYes, score blocks with custom result pages and personality outcomesLimited: outcome logic and custom result pages are limitedAuto-graded quizzes, no outcome pages
CRM and email routingNative: Mailchimp, ActiveCampaign, AWeber, Brevo, Google Sheets, plus webhook500+ apps, mostly on paid plansGoogle Sheets; other tools via Zapier
Lead capture formsYesYesBasic
Free plan limit300 completions in total, all features10 responses per monthUnlimited
Paid plans start at$9/month for 1,000 completions$39/month for 100 responses (monthly billing)Free

Sources: Qzzr pricing, Typeform pricing (monthly billing, annual billing is cheaper), Google Forms (free with a Google account). Checked against each vendor’s public pages, October 2026.

Frequently asked questions

Is conditional logic free on Qzzr?

Yes. Logic jumps, score blocks, lead forms and all integrations are included on the free plan. The only limit is 300 completions in total.

Can I route leads to different CRM lists based on their score?

Yes. Use the score to decide the result page, and connect the lead form to Mailchimp, ActiveCampaign, AWeber, Brevo or Google Sheets. For HubSpot or other CRMs, send the JSON webhook through Zapier or n8n and filter on the score field.

What’s the best free form builder with conditional logic and automated emails?

If your form is a quiz, assessment or survey, Qzzr covers both on the free plan: logic jumps for branching, and automated emails that can change based on answers or the result. 300 completions are included, no credit card needed. Google Forms is free and unlimited, but only offers section jumps and no conditional follow-up emails.

Which quiz tool can send scored results to my CRM via webhook?

Qzzr sends every completed lead as JSON to your webhook URL, including data.result.score, data.result.maxScore and the result title, on the free plan. From there, Zapier, n8n or your own code passes it to HubSpot or any other CRM.

What happens after 300 completions?

You can upgrade to Pro for $9/month with 1,000 completions per month, and add another 1,000 for $5 whenever you need them.

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